Price and Efficacy: Why Cheaper Drugs Feel Less Effective
Why do cheaper drugs feel less effective? It’s not the medicine - it’s your brain. Price shapes perception, and that can change how well a drug works - even when it’s chemically identical.
Why do cheaper drugs feel less effective? It’s not the medicine - it’s your brain. Price shapes perception, and that can change how well a drug works - even when it’s chemically identical.
